Grow, Engage &
Monetize Your Fanbase

The sports fan OS that gives professional sports clubs, leagues and federations the tools to own their fan relationship from matchday to every day.

BrandSponsor
activation
DashboardBI, CRM, CMS
SSOAll services connected
MarketingCampaigns
& push
ContentAutomation
LoyaltySuite for fans

Trusted by clubs and leagues across Europe

PSV
FC Groningen
KNVB
Vitesse
KV Mechelen
Almere City FC
K Beerschot VA
FC Den Bosch
FC Dordrecht
Eurojackpot Vrouwen Eredivisie
Fortuna Sittard
De Graafschap
Helmond Sport
Lommel SK
MVV Maastricht
RKC Waalwijk
FC Volendam
Staatsloterij Hoofdklasse
The Platform

Everything a club needs. One platform.

Fanzone is a ready-to-launch, fully customizable fan OS connecting app, data, loyalty, content, and monetization in one place.

Identity Layer

Single Sign-On (SSO)

One identity across tickets, merchandise, cashless payments, and stadium entry. Fans log in once clubs get a unified view of every interaction.

Ticketing IntegrationCashless PaymentsStadium Entry
Retention

Loyalty Suite

Badges, milestones, player levels, profile customization. Reward fans for staying connected not just attending matches.

Points & Tiers Gamification Match Challenges
Control

Dashboard & CRM

A central management hub with BI, CRM, and CMS built in. Manage content, analyze fan behavior, and run campaigns all from one place.

Fan Analytics CRM Campaign Tools
Intelligence

AI Content Automation

An integrated AI workflow powering always-on content across articles, video, and gaming keeping fans engaged beyond the weekend.

Article PublishingVideo AutomationGaming Content
Revenue

Monetization Layer

25+ brand activation formats embedded directly in the fan experience. Turn engagement into sponsor revenue without compromising the fan relationship.

25+ Ad Formats Brand Activations Sponsored Content
Business

Business Infrastructure

Everything you need to engage your business club. An in-app section to network, sign up for events, read the latest news and access tickets all in one environment.

Networking Events Ticket Access
Our Partners

Built with a strong ecosystem.

We work with leading partners in ticketing, payments, data and media to connect every part of the fan experience.

For Advertisers & Brands

Powerful for brands.

Reach highly engaged sports fans with measurable, first-party activations.

Popup Campaign Energiedirect.nl x PSV Energie Deal popup campaign in the PSV app
Energiedirect.nl x PSV Eindhoven

Energie Deal: A Personalised Offer for a Segmented Fan Audience

Energiedirect.nl launched a targeted in-app popup campaign inside the PSV Eindhoven app, served to a specific segmented audience of fans. Each targeted supporter was presented with a tailored energy deal, turning first-party fan data into a relevant, high-intent commercial moment.

1:1
Audience targeting
Popup
Placement format
Energy
Segmented deal
First-party
Fan data
Always-On Deals Woolsocks x Vitesse: Discount for fans, the branded deals section in the Vitesse app
Woolsocks x Vitesse

Woolsocks Deals: A Season-Long Cashback Section for Fans

Woolsocks, the cashback app and main sponsor of Vitesse, got a fully branded deals section built directly into the Vitesse app. Fans unlock discounts and cashback at brands like Albert Heijn, Amazon and Nike, all season long. The activation runs across display banners, push notifications and the always-on deals section itself.

Always-on
Full season
Cashback
Branded section
AH · Nike
Partner brands
3 formats
Banner · push · deals
The Azerion Advantage

Not a startup.
A European powerhouse.

Fanzone is backed by Azerion Europe's leading digital advertising company. That means scale, infrastructure, and longevity you can trust.

€550M
Revenue 2025
~1,000
Team members
21
Offices worldwide
16
Countries
Discover the Azerion Group ↗
Azerion office
Insights

Latest from Fanzone

Perspectives on fan engagement, sports technology and digital revenue from the Fanzone team.

Newsroom

News & Insights

Perspectives on fan engagement, sports technology and digital revenue from the Fanzone team.

More articles

Get Started

Ready to grow, engage,
and monetize your fanbase?

Talk to our sports team and see how Fanzone fits your club in a 30-minute demo.

Book a Demo
Book a Demo

See Fanzone in action.

Tell us who you are and our sports team will get in touch to plan a 30-minute demo.

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